EXHIBITORS

The main objective is to promote the sale of the advertised products, attracting the attention of the client inside a commercial establishment and, basically, to appeal to ‘impulse’ purchase decisions. A good example of POS can be the small exhibit stands located next to supermarket cashiers, where small, low priced items are placed, to encourage impulse buying.

POS elements are found in all types of establishments, from specialized trade (perfumery, watchmaking, boutique, pharmacy), to open service trade such as supermarkets, hypermarkets, sizable specialist shops (toys, DIY, furniture), large stores and convenience stores.