What is a Pop Up Store?
SERISAN manufactures pop-up stores, but what are they?
Pop-up store is a term which emerged in the last decade and its literal meaning is “temporary commercial space”. The first temporary stores appeared in countries such as the United States, Canada or the United Kingdom at the beginning of this century.
Serisan has always adapted to the latest developments, specializing in designing pop-up stores which respond to the needs of each client, advising and carrying out the process from start to finish, combining creativity and innovation.
Starting from the client’s briefing, a sketch is made and we proactively propose an ad-hoc solution. Subsequently, once the design structure is defined, it is manufactured on site under the supervision of our technicians. it is completed in line with the client’s corporate image and with the desired effect to impact and surprise the consumer.
Pop Store ice cream shop
Recently, Serisan has launched a project to manufacture a pop-up ice cream parlor, developing the idea from start to finish to meet a specific demand. Safety is the main feature of this temporary space, as the roof needs to rise, fall and close safely.
Some of the advantages of the pop-up store
There are many advantages for companies, so demand for this product has increased in recent years. They act as temporary spaces for commercializing a brand’s products and, as the name indicates, the temporary nature means a smaller investment when compared with the a traditional, more permanent store, and leads to a reduction in fixed costs.
Apart from the temporary nature, their strength lies in the fact that they can be located in premium city sites or in strategic locations for the brand, achieving higher visibility and, as a result, enhancing the brand image
It is also a direct sales channel to reach our target audience, a place where we create a consumer experience, and also where the brand can test the location suitability to reach new markets.
These ephemeral stores provide another tool for companies to impact their customers, enhance branding, generate engagement and sales, in short, they take the product to the final customer.
flagship store heladería
Pop-up store uses pop-up store can be diverse: for product launch to market, for the sale of an exclusive product or, in contrast, for stock liquidation, or simply for brand recognition. It works well on any occasion, whether at Christmas or in summer, for a specific day or for a longer period.
Times are changing creating the need to adapt to them. What Serisan offers to each of its customers is the chance to innovate and create new solutions. Dare to leave the conventional behind.
Otros enlaces externos:
http://fp.uoc.edu/blog/que-son-las-pop-up-stores/
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